17 Digital Product Tips That Work in 2025

Why Digital Products Still Work (and Always Will)

Here’s the truth: digital products are not going anywhere. In fact, they’re more in demand than ever in 2025. But the strategies that worked five years ago (like flooding Etsy with $5 printables) simply don’t work anymore.

If you’re a coach or consultant, digital products can give you:

• A stream of passive income that runs even when you’re not on Zoom.

• A way to serve more people without adding hours to your calendar.

• An entry point for clients who aren’t ready for your full 1:1 offers (yet).

But success with digital products requires focus. That’s why I’ve pulled together 17 tips that are working right now — strategies that actually help coaches and consultants stand out, sell more, and simplify the process.

17 Tips to Sell Digital Products Successfully in 2025

Start With One Product

Don’t overcomplicate it. Pick one simple, high-value product (like a sales script or checklist) and launch it.

Price Low-Ticket First

Start small ($7–$47). It’s easier to build trust and create quick wins before offering higher-ticket products.

Design With Canva

Good design matters. Canva gives you polished templates that look professional without hiring a designer.

Use Your Buyer’s Language

Name your product based on the exact transformation they want (e.g., “Client Closing Script” vs. “General Sales Guide”).

Build an Email List From Day One

Every purchase or freebie opt-in should connect to your email platform. Subscribers = future clients.

Create Order Bumps and Upsells

If they buy one thing, they’re likely to buy more. A $9 add-on can double your sales overnight.

Use Pinterest for Long-Term Traffic

Unlike Instagram, pins keep working for months (even years). Batch your designs and let Tailwind post for you.

Repurpose Social Content Into Products

Your best Instagram carousel could easily become a $17 guide. Don’t start from scratch.

Collect Testimonials Early

Even if it’s just a beta tester, social proof sells. Screenshots of real results build instant trust.

Avoid Platform Overwhelm

Stick to one tool (Superprofile, Beacons, or Stan). Don’t spread yourself across multiple platforms at the start.

Write Keyword-Rich Titles

SEO matters. Use words your audience is already searching (“sales script for coaches,” “digital products 2025”).

Focus on One Pain Point

Products that try to solve everything end up solving nothing. Be laser-specific.

Batch Your Workflow

Design pins, write descriptions, and upload to Tailwind in batches. It’s faster and keeps you consistent.

Automate Delivery

Set it up once (with MailerLite or Zapier), and let buyers get their product instantly. You’ll save time and look professional.

Track What Works

Check analytics: Which pins convert? Which emails get clicks? Double down on those instead of guessing.

Don’t Wait for Perfect

The best-selling products often start simple. You can always refine later — but you can’t improve what doesn’t exist.

Stay Consistent

A few pins won’t change your business. Consistency builds momentum — and momentum builds sales.

Conclusion: Simplicity + Consistency = Success

Digital products are one of the simplest, most effective ways to grow your coaching business in 2025. But the secret isn’t complexity — it’s consistency.

Start with one product, one platform, one traffic source. Then layer in more as you grow.

Ready to make digital products part of your business?

• Download my Free Sales Funnel Guide here ↓

• Or upgrade your sales calls instantly with my Client Closing Script Pack ↓

The sooner you start, the sooner your digital products can start working for you — even while you sleep.