This Is Better Than Etsy for Digital Products in 2025

Why Etsy Isn’t Your Best Bet Anymore

If you’ve ever thought about selling digital products online, Etsy was probably one of the first platforms that came to mind. After all, it’s well-known, easy to set up, and attracts millions of buyers every month.

But here’s the truth: Etsy isn’t built for coaches and consultants who want to sell transformational digital products like scripts, guides, templates, or mini-courses. It’s oversaturated, fee-heavy, and geared toward crafts and printables — not professional coaching tools.

If you’ve felt frustrated by:

• Competing with thousands of sellers at rock-bottom prices

• Struggling to stand out in a marketplace designed for crafts, not coaching

• Losing money to Etsy’s fees and not owning your customer list

…then this post is for you.

Let’s break down why Etsy isn’t the best place to sell digital products in 2025 — and the better alternatives you should use instead.

Why Etsy Doesn’t Work for Coaches & Consultants

Etsy can work for some niches (like art prints or planners), but for service providers and coaches, it creates more problems than it solves.

Here’s why:

• Oversaturation → Your product is competing with thousands of “lookalikes.”

• Low-ticket culture → Buyers expect $5–$20 products, not premium coaching resources.

• No email list → Etsy doesn’t let you build relationships with your buyers.

• High fees → Listing fees, transaction fees, and advertising costs eat into profits.

👉 Example: Imagine you list your Client Closing Script on Etsy for $17. You might sell a few, but after Etsy’s cut and ads, you’re left with less than $10 per sale — and no way to re-engage that buyer for your next offer.

What You Really Need Instead

As a coach or consultant, your digital products aren’t just “cute downloads.” They’re tools of transformation — scripts, guides, or frameworks that help clients solve real problems.

What you need is:

• Full control of your product pricing (no race to the bottom).

• Email list integration so you can nurture leads into clients.

• Upsell/order bump features to increase average order value.

• Simple setup without needing a tech team.

Luckily, there are platforms designed to do exactly this.

Better Alternatives to Etsy for Digital Products in 2025

Here are three beginner-friendly options that are perfect for coaches:

1. Superprofile

• Ideal for link-in-bio setups.

• Offers built-in order bumps + upsells (rare for beginner platforms).

• Great if you want to connect with social followers quickly.

2. Beacons

• Affordable and email-friendly.

• Lets you deliver freebies, capture leads, and build email automations.

• Best if you want to focus on list-building first.

3. Stan Store

• Sleek, professional design.

• Higher monthly cost, but excellent for coaches who want a “mini-shop” look.

• Trusted by many creators and consultants.

👉 Pro Tip: If you’re just starting out, Superprofile or Beacons will give you everything you need without overwhelm. Once you grow, you can always upgrade.

Real-World Example — Selling Without Etsy

Let’s say you’ve created a Client Closing Script Pack. Instead of posting it on Etsy where it gets buried, you:

1. Upload it to Superprofile.

2. Set the price at $27 (higher than Etsy’s usual $5–$10 range).

3. Add an order bump like “Get my Sales Objection Cheatsheet for $9.”

4. Drive traffic with Pinterest pins pointing to a freebie → email nurture → product offer.

Now, every sale brings in not just cash, but also an email subscriber you can nurture into a future high-ticket coaching client.

How to Transition Away From Etsy (If You’re Already There)

If you’re already selling on Etsy, you don’t have to abandon ship overnight. Instead:

• Keep your Etsy store live, but add a freebie in your product description (lead magnet link).

• Slowly move your best-sellers to a platform like Beacons or Superprofile.

• Start directing Pinterest and social traffic to your new funnel, not Etsy.

This way, you build your own brand without losing current buyers.

Conclusion: Build on Your Own Terms

Etsy is fine for hobbyists and crafters. But as a coach or consultant, you deserve more than fighting over $5 downloads. You need a system that:

• Attracts your ideal clients

• Builds your email list

• Lets you keep more of your profit

• Grows with your business

👉 Ready to start selling smarter?

• Grab my free Sales Funnel Guide here → [Get My Freebie]

• Or jump straight into my Client Closing Script Pack here → [Click Me]

Don’t just list your digital products. Build a business that works for you.